Ethnography is the systematic study of people and cultures. Its purpose is to analyse cultural phenomena where the researcher examines society from the point of view of the subject of the study. Netnography is a branch of ethnography that explores the behaviour of people over the Internet and makes use of online marketing research tools to provide helpful insights....
Priming techniques involve rapidly and incidentally exposing respondents to certain stimuli (ads, brands, packaging, etc.), then asking the respondents to evaluate their emotional response to neutral stimuli. The emotions triggered by the incidental "prime" stimuli can alter the perception of the neutral "target" stimuli in ways that can be quantitatively evaluated....
4D innovation process divides a project into four distinct stages: Discover, Design, Develop, and Deploy. The 4D process is proven to accelerate innovation and help a company seize opportunities by recognizing emerging trends and matching them to the company’s existing resources....
Ethnography is the systematic study of people and cultures. Its purpose is to analyse cultural phenomena where the researcher examines society from the point of view of the subject of the study. Netnography is a branch of ethnography that explores the behaviour of people over the Internet and makes use of online marketing research tools to provide helpful insights....
Priming techniques involve rapidly and incidentally exposing respondents to certain stimuli (ads, brands, packaging, etc.), then asking the respondents to evaluate their emotional response to neutral stimuli. The emotions triggered by the incidental "prime" stimuli can alter the perception of the neutral "target" stimuli in ways that can be quantitatively evaluated....
4D innovation process divides a project into four distinct stages: Discover, Design, Develop, and Deploy. The 4D process is proven to accelerate innovation and help a company seize opportunities by recognizing emerging trends and matching them to the company’s existing resources....