Ethnography is the systematic study of people and cultures. Its purpose is to analyse cultural phenomena where the researcher examines society from the point of view of the subject of the study. Netnography is a branch of ethnography that explores the behaviour of...
Priming techniques involve rapidly and incidentally exposing respondents to certain stimuli (ads, brands, packaging, etc.), then asking the respondents to evaluate their emotional response to neutral stimuli. The emotions triggered by the incidental "prime" stimuli can alter the perception of the neutral "target" stimuli in...
4D innovation process divides a project into four distinct stages: Discover, Design, Develop, and Deploy. The 4D process is proven to accelerate innovation and help a company seize opportunities by recognizing emerging trends and matching them to the company’s existing resources....
Archetypes constitute timeless symbols and defining character features that are critically important in shaping the human psyche . By making use of archetypes, researchers can explore people’s attitudes, beliefs and behaviours in ways that exceed traditional qualitative methodology....
Trade-off analysis is a collection of techniques by which respondents’ utilities for various product features are evaluated. The utilities can be measured indirectly or by having the respondents explicitly tell the interviewer how important certain product features are to them....
