Symbolism

Examining society from the point of view of the subject of the study

Symbolism

The power of metaphors as a both elemental and universal instrument for human expression

METAspace is an innovative research tool that facilitates access to people’s core emotions by employing  the power of metaphors as a both elemental and universal instrument for human expression.

Archetypes constitute timeless symbols and defining character features that are critically important in shaping the human psyche . By making use of archetypes, researchers can explore people’s attitudes, beliefs and behaviours in ways that exceed traditional qualitative methodology.

Transcending the category purpose