In
Approach
Applied, with a trademark
Engaging and creating opportunities for inspirational groups
Inspiration ultimately comes from people. We are invested in creating opportunities for people to express themselves and bring their contribution to the progress of market research, our partners’ businesses and essentially the world around. By setting up and running workshops, assignments and co-creation platforms, I’m Research remains in contact with the social reality and ingenuity of engaging inspirational groups such as creative professionals, prosumers, ahead-of-time millennials and bon-vivants.
The direct involvement of people in the creation of better propositions that truly address needs and meet values means keeping in touch with the society today and discovering all its opportunities.