Ethnography is the systematic study of people and cultures. Its purpose is to analyse cultural phenomena where the researcher examines society from the point of view of the subject of the study. Netnography is a branch of ethnography that explores the behaviour of...
Priming techniques involve rapidly and incidentally exposing respondents to certain stimuli (ads, brands, packaging, etc.), then asking the respondents to evaluate their emotional response to neutral stimuli. The emotions triggered by the incidental "prime" stimuli can alter the perception of the neutral "target" stimuli in...
4D innovation process divides a project into four distinct stages: Discover, Design, Develop, and Deploy. The 4D process is proven to accelerate innovation and help a company seize opportunities by recognizing emerging trends and matching them to the company’s existing resources....
Archetypes constitute timeless symbols and defining character features that are critically important in shaping the human psyche . By making use of archetypes, researchers can explore people’s attitudes, beliefs and behaviours in ways that exceed traditional qualitative methodology....
Trade-off analysis is a collection of techniques by which respondents’ utilities for various product features are evaluated. The utilities can be measured indirectly or by having the respondents explicitly tell the interviewer how important certain product features are to them....
As we are guided by the synergistic advantages of the hybrid research approach, we focus on blurring the frontiers between qualitative and quantitative methodologies. By generating a set of research gears that efficiently and insightfully blend qualitative into quantitative tools, I’m Research uses a fresh...
Being always open to progress and the future, we take on promising niche fields as well as avant-garde and innovative projects with the same confidence and professionalism as our more matter-of-fact tasks. I’m Research pushes the envelope and aims to explore and contribute to the...
We believe in conveying an insightful and intelligent diagnosis display that unbridles opportunities for efficient and ready-to-implement business proposals. We are adept at employing “the power of one page” in the sense of a synthetical and clear presentation of the research highlights that can provide...
By including a next level consulting service that is delivered as a strategic and communication input, I’m Research enriches research outcomes for its partners. Extra value is added by the transformation of research essential points into ready-to-use marketing actions within the strategy blueprint....